{"id":3740,"date":"2025-11-12T16:59:14","date_gmt":"2025-11-12T15:59:14","guid":{"rendered":"https:\/\/bigagency.sk\/?post_type=references&#038;p=3740"},"modified":"2026-07-27T10:35:17","modified_gmt":"2026-07-27T08:35:17","slug":"interaktivna-brandova-aktivacia-pre-spolocnost-veolia","status":"publish","type":"references","link":"https:\/\/bigagency.sk\/de\/references\/interaktivna-brandova-aktivacia-pre-spolocnost-veolia\/","title":{"rendered":"Interaktive Markenaktivierung f\u00fcr Veolia auf der Veranstaltung Dni Petr\u017ealky 2025"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3740\" class=\"elementor elementor-3740\" data-elementor-post-type=\"references\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7758b727 e-flex e-con-boxed e-con e-parent\" data-id=\"7758b727\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621a59b8 elementor-widget elementor-widget-text-editor\" data-id=\"621a59b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03fde78 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03fde78\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69564db\" data-id=\"69564db\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-3b575e2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"3b575e2\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\"><div class=\"elementor-widget-container\"><p><span style=\"font-weight: 400;\">Unternehmen <\/span><a href=\"https:\/\/www.veolia.sk\/\"><span style=\"font-weight: 400;\">Veolia<\/span><\/a><span style=\"font-weight: 400;\"> suchte nach einem Partner f\u00fcr <\/span><b>interaktive Markenaktivierung <\/b><span style=\"font-weight: 400;\">w\u00e4hrend der beliebten Veranstaltung <\/span><a href=\"https:\/\/festival.petrzalka.sk\/\"><b>Petr\u017ealka-Tage 2025<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">Wir freuen uns, dass unsere <\/span><a href=\"https:\/\/bigagency.sk\/de\/\"><span style=\"font-weight: 400;\">Eventagentur Big Agency<\/span><\/a><span style=\"font-weight: 400;\">, die zu den Spezialisten gerade im Bereich des Event-Marketings geh\u00f6rt, konnte diese Aufgabe \u00fcbernehmen. Unser Ziel war es, eine interaktive Zone zu schaffen, die Unterhaltung, Bildung und Nachhaltigkeit verbindet \u2013 und das alles in einer einzigartigen Form durch unsere <\/span><a href=\"https:\/\/bigagency.sk\/de\/play-wall-interaktivna-stena\/\"><span style=\"font-weight: 400;\">interaktiven Wand PlayWall LED<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h2><span style=\"font-weight: 400;\">Ma\u00dfgeschneiderte interaktive Eventzone<\/span><\/h2><p><span style=\"font-weight: 400;\">W\u00e4hrend zweier Tage, <\/span><b>vom 21. bis zum 22. Juni 2025<\/b><span style=\"font-weight: 400;\">, haben wir im Herzen von Petr\u017ealka eine vollst\u00e4ndig gebrandete Eventzone mit <\/span><b>Spielarena, einem Erholungsbereich und einem Promotion-Team<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Das dominante Element war <\/span><b>PlayWall interaktive LED-Wand<\/b><span style=\"font-weight: 400;\">, die den Besuchern fesselnde Spiele mit Mehrwert bot \u2013 Bildung zu Kernthemen wie <\/span><b>Wasser, Energie, Recycling oder Biodiversit\u00e4t<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h2><span style=\"font-weight: 400;\">Ma\u00dfgeschneiderte Spiele mit Mehrwert<\/span><\/h2><p><span style=\"font-weight: 400;\">F\u00fcr Veolia haben wir zwei ma\u00dfgeschneiderte Spiele entwickelt:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Veolia Monster Match<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Veolia Pexeso<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Beide Spiele wurden optisch an die Markenidentit\u00e4t angepasst und erg\u00e4nzt um <\/span><b>Unternehmenspiktogramme<\/b><span style=\"font-weight: 400;\"> die die T\u00e4tigkeitsbereiche von Veolia repr\u00e4sentieren.<\/span><\/p><p><span style=\"font-weight: 400;\">Das Ergebnis war <\/span><b>unterhaltsame und gleichzeitig informative Interaktion<\/b><span style=\"font-weight: 400;\"> f\u00fcr Kinder und Erwachsene.<\/span><\/p><h2><span style=\"font-weight: 400;\">Wir haben den Komplettservice \u00fcbernommen<\/span><\/h2><p><span style=\"font-weight: 400;\">Im Rahmen der Zusammenarbeit haben wir den Komplettservice sichergestellt, einschlie\u00dflich:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">des Entwurfs und der Realisierung des Konzepts,<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kompleter Produktionszone einschlie\u00dflich eines Gro\u00dfraumzeltes mit Boden,<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gebrandeter Elemente (Zone, LED-Spiele, Screensaver-Video, Werbeartikel),<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eines geschulten Teams von Promotern und eines Eventmanagers,<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geschenke f\u00fcr Teilnehmer.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Besucher konnten sich auch ausruhen in <\/span><b>gem\u00fctliche Chill-Zone<\/b><span style=\"font-weight: 400;\"> mit Sitzs\u00e4cken, Liegen und markenbezogenem Zubeh\u00f6r.<\/span><\/p><h2><span style=\"font-weight: 400;\">Aktivierungsergebnisse<\/span><\/h2><p><span style=\"font-weight: 400;\">Innerhalb von zwei Tagen haben wir verzeichnet:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mehr als <\/span><b>14 Stunden reine Spielzeit<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hunderte von Interaktionen<\/b><span style=\"font-weight: 400;\"> mit Teilnehmern unterschiedlicher Altersgruppen<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>ein hohes Ma\u00df an Engagement<\/b><span style=\"font-weight: 400;\"> und des positiven Feedbacks<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Suchen Sie einen zuverl\u00e4ssigen Partner f\u00fcr Ihre Markenaktivierung?<\/span><\/h2><p><span style=\"font-weight: 400;\">Sme <\/span><b>Gro\u00dfagentur<\/b><span style=\"font-weight: 400;\"> \u2013 kreativ und erfahren <\/span><b>Eventagentur mit Sitz in Bratislava<\/b><span style=\"font-weight: 400;\">, die auf Erlebniszonen, interaktive Technologien und ma\u00dfgeschneiderte Komplett-Eventproduktion spezialisiert ist.<\/span><\/p><p><span style=\"font-weight: 400;\">Kontaktieren Sie uns noch heute und gemeinsam schaffen wir ein unvergessliches Erlebnis.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcde64c e-flex e-con-boxed e-con e-parent\" data-id=\"fcde64c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efaf955 elementor-widget elementor-widget-ba_reference_gallery\" data-id=\"efaf955\" data-element_type=\"widget\" data-e-type=\"widget\" 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elementor-widget-ba_icons_grid\" data-id=\"74cebc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ba_icons_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"baIconsGrid\" style=\"grid-template-columns: repeat(2, 1fr);\">\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22px\" height=\"22px\" viewbox=\"0 0 22 22\"><title>Shape 39<\/title><g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><path d=\"M20,11 C20,6.0294 15.97,2 11,2 C6.03,2 2,6.0294 2,11 C2,15.9706 6.03,20 11,20 C15.97,20 20,15.9706 20,11 Z M13.29,8.293 C13.68,7.9024 14.32,7.9024 14.71,8.293 C15.1,8.6835 15.1,9.3165 14.71,9.707 L10.71,13.707 C10.32,14.0976 9.68,14.0976 9.29,13.707 L7.29,11.707 C6.9,11.3165 6.9,10.6835 7.29,10.293 C7.68,9.9024 8.32,9.9024 8.71,10.293 L10,11.5859 L13.29,8.293 Z M22,11 C22,17.0751 17.08,22 11,22 C4.92,22 0,17.0751 0,11 C0,4.9249 4.92,0 11,0 C17.08,0 22,4.9249 22,11 Z\" id=\"Shape\" fill=\"currentColor\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>                        <\/span>\n                        <span class=\"baIconsGrid-item-text\">\n                            <span class=\"baIconsGrid-item-label\">Konzept und Produktion der Zone<\/span>\n                                                            <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Stand, Branding, Realisierung<\/span>\n                                                    <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n       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   <span class=\"baIconsGrid-item-text\">\n                            <span class=\"baIconsGrid-item-label\">Promotoren und Eventmanagement<\/span>\n                                                            <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Team und Koordination vor Ort<\/span>\n                                                    <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-couch\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M160 224v64h320v-64c0-35.3 28.7-64 64-64h32c0-53-43-96-96-96H160c-53 0-96 43-96 96h32c35.3 0 64 28.7 64 64zm416-32h-32c-17.7 0-32 14.3-32 32v96H128v-96c0-17.7-14.3-32-32-32H64c-35.3 0-64 28.7-64 64 0 23.6 13 44 32 55.1V432c0 8.8 7.2 16 16 16h64c8.8 0 16-7.2 16-16v-16h384v16c0 8.8 7.2 16 16 16h64c8.8 0 16-7.2 16-16V311.1c19-11.1 32-31.5 32-55.1 0-35.3-28.7-64-64-64z\"><\/path><\/svg>                        <\/span>\n                        <span class=\"baIconsGrid-item-text\">\n                            <span class=\"baIconsGrid-item-label\">Chill-Zone<\/span>\n                                                            <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Liegest\u00fchle, Sonnenliegen und Zubeh\u00f6r<\/span>\n                                                    <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>                        <\/span>\n                        <span class=\"baIconsGrid-item-text\">\n                            <span class=\"baIconsGrid-item-label\">PlayWall ein benutzerdefiniertes Spiel<\/span>\n                                                            <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Monster Match und ma\u00dfgeschneidertes Pexeso<\/span>\n                                                    <\/span>\n                    <\/div>\n                            <\/div>\n            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