{"id":4320,"date":"2026-09-18T16:46:25","date_gmt":"2026-09-18T14:46:25","guid":{"rendered":"https:\/\/bigagency.sk\/?post_type=references&#038;p=4320"},"modified":"2026-09-18T20:39:39","modified_gmt":"2026-09-18T18:39:39","slug":"dominos-pizza-ms-zien-v-basketbale","status":"publish","type":"references","link":"https:\/\/bigagency.sk\/de\/references\/dominos-pizza-ms-zien-v-basketbale\/","title":{"rendered":"Domino\u2019s Pizza x Frauen-Basketball-EM: Interaktive PlayWall-Aktivierung in Berlin"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4320\" class=\"elementor elementor-4320\" data-elementor-post-type=\"references\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7758b727 e-flex e-con-boxed e-con e-parent\" data-id=\"7758b727\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621a59b8 elementor-widget elementor-widget-text-editor\" data-id=\"621a59b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Die Basketball-Weltmeisterschaft der Frauen geh\u00f6rt zu den meistgesehenen Sportveranstaltungen der Saison, und Berlin wurde w\u00e4hrenddessen zum Treffpunkt Tausender Basketballfans aus der ganzen Welt.<\/p><p dir=\"ltr\">F\u00fcr den Kunden Domino\u2019s Pizza haben wir in Zusammenarbeit mit einer deutschen Partneragentur eine interaktive Fan-Aktivierung vorbereitet und f\u00fcnf Tage lang direkt vor Ort durchgef\u00fchrt, die Sport, Unterhaltung und Marke zu einem Erlebnis verband.<\/p><h2 dir=\"ltr\">Internationale Zusammenarbeit und komplette Produktion<\/h2><p dir=\"ltr\">Die Umsetzung erfolgte im Ausland, in enger Koordination mit der deutschen Partneragentur, die die Mitwirkung direkt vor Ort sicherstellte.<\/p><p dir=\"ltr\">Wir haben unter Dach und Fach gebracht:<\/p><ul dir=\"ltr\"><li>die Vorbereitung und Installation der Aktivierung vor Beginn der Veranstaltung,<\/li><li>die vollst\u00e4ndige technische Ausstattung des Bereichs,<\/li><li>Produktionsmanagement und Betriebskoordination w\u00e4hrend aller f\u00fcnf Tage,<\/li><li>die laufende Kommunikation mit der Partneragentur und den Veranstaltern.<\/li><\/ul><p dir=\"ltr\">Der f\u00fcnft\u00e4gige Betrieb im Ausland erforderte eine pr\u00e4zise geplante Logistik ohne Raum f\u00fcr Ausfallzeiten.<\/p><h2 dir=\"ltr\">Interaktive Attraktion mit ma\u00dfgeschneidertem Spiel<\/h2><p dir=\"ltr\">Das Herzst\u00fcck der Aktivierung war unser <a href=\"https:\/\/bigagency.sk\/de\/sluzby\/play-wall-interaktivna-stena\/\">interaktive Wand PlayWall<\/a> mit einem ma\u00dfgeschneiderten Spiel f\u00fcr die Marke Domino\u2019s Pizza.<\/p><p dir=\"ltr\">Das Spiel verband:<\/p><ul dir=\"ltr\"><li>die Bewegung und k\u00f6rperliche Aktivit\u00e4t der Besucher,<\/li><li>Wettbewerbsf\u00e4higkeit und die Interaktion zwischen den Fans,<\/li><li>nat\u00fcrliche Verkn\u00fcpfung des Markenerlebnisses f\u00fcr den Kunden.<\/li><\/ul><p dir=\"ltr\">Gerade der Custom-Inhalt an der PlayWall-Wand konnte innerhalb von f\u00fcnf Tagen Tausende Besucher anlocken und wurde zu einem der meistgesuchten Punkte in der Umgebung der Veranstaltung.<\/p><h2 dir=\"ltr\">Personelle Besetzung w\u00e4hrend f\u00fcnf Tagen<\/h2><p dir=\"ltr\">Der durchgehende Betrieb w\u00e4hrend der gesamten Veranstaltung erforderte auch eine vollst\u00e4ndige personelle Absicherung direkt vor Ort.<\/p><p dir=\"ltr\">Wir haben sichergestellt:<\/p><ul dir=\"ltr\"><li>Betreuung der PlayWall-Wand w\u00e4hrend der gesamten Dauer der Aktivierung,<\/li><li>die Koordinierung des Besucherstroms an der Zone,<\/li><li>die Kommunikation mit den Fans und das Erkl\u00e4ren der Spielregeln,<\/li><li>\u00dcberwachung des technischen Betriebs der Attraktion an allen f\u00fcnf Tagen.<\/li><\/ul><h2 dir=\"ltr\">Internationale Umsetzung mit erfolgreichem Ergebnis<\/h2><p dir=\"ltr\">Die Aktivierung f\u00fcr Domino\u2019s Pizza in Berlin ist ein Beispiel daf\u00fcr, wie wir auch au\u00dferhalb der Slowakei eine hochwertige Produktion sicherstellen k\u00f6nnen \u2013 in Zusammenarbeit mit einer lokalen Partneragentur und mit demselben Augenmerk auf Details wie bei Heimprojekten. Das Ergebnis war eine interaktive Zone, die im Laufe von f\u00fcnf Tagen Tausende von Basketballfans ansprach.<\/p><h2 dir=\"ltr\">Suchen Sie einen Partner f\u00fcr eine internationale Aktivierung?<\/h2><p dir=\"ltr\">Bei der Big Agency sorgen wir auch im Ausland f\u00fcr die Produktion interaktiver Aktionen, in Zusammenarbeit mit lokalen Partneragenturen. Melden Sie sich bei uns und wir bereiten gerne eine ma\u00dfgeschneiderte L\u00f6sung f\u00fcr Ihr internationales Projekt vor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcde64c e-flex e-con-boxed e-con e-parent\" data-id=\"fcde64c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efaf955 elementor-widget elementor-widget-ba_reference_gallery\" data-id=\"efaf955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ba_reference_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div id=\"reference_gallery\" class=\"baRefGallery-outer\">\n                <div class=\"baRefGallery-wrap\">\n                    <div class=\"baRefGallery\" style=\"column-count:2;column-gap:20px;\">\n                                                    <a 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\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454e255 e-flex e-con-boxed e-con e-parent\" data-id=\"454e255\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74cebc6 elementor-widget elementor-widget-ba_icons_grid\" data-id=\"74cebc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ba_icons_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"baIconsGrid\" style=\"grid-template-columns: repeat(2, 1fr);\">\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22px\" 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class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Vorbereitung und Installation f\u00fcr 5 Tage<\/span>\n                                                    <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-heart\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M458.4 64.3C400.6 15.7 311.3 23 256 79.3 200.7 23 111.4 15.6 53.6 64.3-21.6 127.6-10.6 230.8 43 285.5l175.4 178.7c10 10.2 23.4 15.9 37.6 15.9 14.3 0 27.6-5.6 37.6-15.8L469 285.6c53.5-54.7 64.7-157.9-10.6-221.3zm-23.6 187.5L259.4 430.5c-2.4 2.4-4.4 2.4-6.8 0L77.2 251.8c-36.5-37.2-43.9-107.6 7.3-150.7 38.9-32.7 98.9-27.8 136.5 10.5l35 35.7 35-35.7c37.8-38.5 97.8-43.2 136.5-10.6 51.1 43.1 43.5 113.9 7.3 150.8z\"><\/path><\/svg>                        <\/span>\n                        <span class=\"baIconsGrid-item-text\">\n                            <span class=\"baIconsGrid-item-label\">Zusammenarbeit mit der Partneragentur<\/span>\n                                                            <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Koordination direkt in Deutschland<\/span>\n                                                    <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-volleyball-ball\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M231.39 243.48a285.56 285.56 0 0 0-22.7-105.7c-90.8 42.4-157.5 122.4-180.3 216.8a249 249 0 0 0 56.9 81.1 333.87 333.87 0 0 1 146.1-192.2zm-36.9-134.4a284.23 284.23 0 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                        <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-people-arrows\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path 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                                    <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Betreuung w\u00e4hrend der gesamten Aktivierung<\/span>\n                                                    <\/span>\n                    <\/div>\n                            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":4381,"template":"","meta":{"_acf_changed":false},"class_list":["post-4320","references","type-references","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Domino&#039;s Pizza x MS \u017eien v basketbale: Interakt\u00edvna PlayWall aktiv\u00e1cia v Berl\u00edne - Big Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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