{"id":2557,"date":"2025-10-16T14:55:39","date_gmt":"2025-10-16T12:55:39","guid":{"rendered":"https:\/\/bigagency.sk\/?p=2557"},"modified":"2026-01-01T22:52:17","modified_gmt":"2026-01-01T21:52:17","slug":"brandova-aktivacia-veolia-na-podujati-dni-petrzalky-2025","status":"publish","type":"post","link":"https:\/\/bigagency.sk\/en\/2025\/10\/16\/brandova-aktivacia-veolia-na-podujati-dni-petrzalky-2025\/","title":{"rendered":"Interakt\u00edvna brandov\u00e1 aktiv\u00e1cia pre spolo\u010dnos\u0165 Veolia na podujat\u00ed Dni Petr\u017ealky 2025"},"content":{"rendered":"<p>Spolo\u010dnos\u0165 <a href=\"https:\/\/www.veolia.sk\/\">Veolia<\/a> h\u013eadala partnera na <b>interakt\u00edvnu brandov\u00fa aktiv\u00e1ciu <\/b>po\u010das ob\u013e\u00faben\u00e9ho podujatia <a href=\"https:\/\/festival.petrzalka.sk\/\"><b>Dni Petr\u017ealky 2025<\/b><\/a><b>. <\/b>Sme radi, \u017ee na\u0161a <a href=\"https:\/\/bigagency.sk\/en\/\">eventov\u00e1 agent\u00fara Big Agency<\/a>, ktor\u00e1 patr\u00ed medzi \u0161pecialistov pr\u00e1ve v oblasti z\u00e1\u017eitkov\u00e9ho marketingu, sa mohla tejto \u00falohy zhosti\u0165. Na\u0161\u00edm cie\u013eom bolo vytvori\u0165 interakt\u00edvnu z\u00f3nu, ktor\u00e1 sp\u00e1ja z\u00e1bavu, eduk\u00e1ciu a udr\u017eate\u013enos\u0165 \u2013 a to v\u0161etko v jedine\u010dnej forme prostredn\u00edctvom na\u0161ej <a href=\"https:\/\/bigagency.sk\/en\/play-wall-interaktivna-stena\/\">interakt\u00edvnej steny PlayWall LED<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bigagency.sk\/wp-content\/uploads\/2025\/10\/foto-9-of-71-300x200.jpg\" alt=\"Dni Petr\u017ealky 2025\" width=\"300\" height=\"200\" \/><\/p>\n<h2>Interakt\u00edvna eventov\u00e1 z\u00f3na \u0161it\u00e1 na mieru<\/h2>\n<p>Po\u010das dvoch dn\u00ed, <b>od 21. do 22. j\u00fana 2025<\/b>, sme v srdci Petr\u017ealky vybudovali plne brandovan\u00fa eventov\u00fa z\u00f3nu s <b>hracou ar\u00e9nou, oddychov\u00fdm priestorom a t\u00edmom promot\u00e9rov<\/b>.<br \/>\nDominantn\u00fdm prvkom bola <b>PlayWall interakt\u00edvna LED stena<\/b>, ktor\u00e1 pon\u00fakla n\u00e1v\u0161tevn\u00edkom p\u00fatav\u00e9 hry s pridanou hodnotou \u2013 vzdel\u00e1vanie o k\u013e\u00fa\u010dov\u00fdch t\u00e9mach, ako s\u00fa <b>voda, energia, recykl\u00e1cia \u010di biodiverzita<\/b>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bigagency.sk\/wp-content\/uploads\/2025\/10\/foto-24-of-71-300x200.jpg\" alt=\"Interakt\u00edvna stena PlayWall Dni Petrzalky 2025\" width=\"300\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Customizovan\u00e9 hry s pridanou hodnotou<\/h2>\n<p>Pre Veoliu sme vytvorili dve na mieru \u0161it\u00e9 hry:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Veolia Monster Match<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Veolia Pexeso<\/b><\/li>\n<\/ul>\n<p>Obe hry sme vizu\u00e1lne prisp\u00f4sobili identite zna\u010dky a doplnili o <b>korpor\u00e1tne piktogramy<\/b> reprezentuj\u00face oblasti p\u00f4sobenia Veolie.<br \/>\nV\u00fdsledkom bola <b>z\u00e1bavn\u00e1, ale z\u00e1rove\u0148 informa\u010dne hodnotn\u00e1 interakcia<\/b> pre deti aj dospel\u00fdch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bigagency.sk\/wp-content\/uploads\/2025\/10\/foto-38-of-71-1-300x200.jpg\" alt=\"Interakt\u00edvna stena Veolia\" width=\"300\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Zastre\u0161ili sme kompletn\u00fd servis<\/h2>\n<p>V r\u00e1mci spolupr\u00e1ce sme zabezpe\u010dili kompletn\u00fd servis vr\u00e1tane:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">n\u00e1vrhu a realiz\u00e1cie konceptu,<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">kompletnej produkcie z\u00f3ny vr\u00e1tane ve\u013ekokapacitn\u00e9ho stanu s podlahou,<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">brandovan\u00fdch prvkov (z\u00f3na, LED hry, screensaver video, reklamn\u00e9 predmety),<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">vy\u0161kolen\u00e9ho t\u00edmu promot\u00e9rov a event mana\u017e\u00e9ra,<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">dar\u010dekov pre \u00fa\u010dastn\u00edkov.<\/li>\n<\/ul>\n<p>N\u00e1v\u0161tevn\u00edci si mohli odd\u00fdchnu\u0165 aj v <b>pohodlnej chill z\u00f3ne<\/b> s tulivakmi, leh\u00e1tkami a doplnkami v \u0161t\u00fdle zna\u010dky.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bigagency.sk\/wp-content\/uploads\/2025\/10\/foto-18-of-71-300x200.jpg\" alt=\"Chill Out z\u00f3na Veolia\" width=\"300\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>V\u00fdsledky aktiv\u00e1cie<\/h2>\n<p>Po\u010das dvoch dn\u00ed sme zaznamenali:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">viac ako <b>14 hod\u00edn \u010dist\u00e9ho hracieho \u010dasu<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>stovky interakci\u00ed<\/b> s \u00fa\u010dastn\u00edkmi r\u00f4znych vekov\u00fdch kateg\u00f3ri\u00ed<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>vysok\u00fa mieru zapojenia<\/b> a pozit\u00edvnej sp\u00e4tnej v\u00e4zby<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"PlayWall Activation with Veolia\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/oWX7LSbuEdQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Gal\u00e9ria:<\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bigagency.sk\/wp-content\/uploads\/2025\/10\/foto-33-of-71-1-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" \/> \u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bigagency.sk\/wp-content\/uploads\/2025\/10\/foto-39-of-71-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/> \u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bigagency.sk\/wp-content\/uploads\/2025\/10\/foto-58-of-71-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" \/> \u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bigagency.sk\/wp-content\/uploads\/2025\/10\/foto-60-of-71-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/h2>\n<h2>H\u013ead\u00e1te spo\u013eahliv\u00e9ho partnera na va\u0161u brand aktiv\u00e1ciu?<\/h2>\n<p>Sme <b>Big Agency<\/b> \u2013 kreat\u00edvna a sk\u00fasen\u00e1 <b>eventov\u00e1 agent\u00fara so s\u00eddlom v Bratislave<\/b>, ktor\u00e1 sa \u0161pecializuje na z\u00e1\u017eitkov\u00e9 z\u00f3ny, interakt\u00edvne technol\u00f3gie a kompletn\u00fa produkciu eventov na mieru.<br \/>\n<a href=\"\/en\/info@bigagency.sk\/\">\ud83d\udce9<\/a> Kontaktujte n\u00e1s e\u0161te dnes a spolo\u010dne vytvor\u00edme z\u00e1\u017eitok, na ktor\u00fd sa nezab\u00fada.<\/p>","protected":false},"excerpt":{"rendered":"<p>Spolo\u010dnos\u0165 Veolia h\u013eadala partnera na interakt\u00edvnu brandov\u00fa aktiv\u00e1ciu po\u010das podujatia Dni Petr\u017ealky 2025. Big Agency sa tejto \u00falohy zhostila.<\/p>","protected":false},"author":1,"featured_media":2558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezaradene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interakt\u00edvna brandov\u00e1 aktiv\u00e1cia pre spolo\u010dnos\u0165 Veolia 2025 - Big Agency<\/title>\n<meta name=\"description\" content=\"Spolo\u010dnos\u0165 Veolia h\u013eadala partnera na interakt\u00edvnu brandov\u00fa aktiv\u00e1ciu po\u010das podujatia Dni Petr\u017ealky 2025. 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