{"id":3740,"date":"2025-11-12T16:59:14","date_gmt":"2025-11-12T15:59:14","guid":{"rendered":"https:\/\/bigagency.sk\/?post_type=references&#038;p=3740"},"modified":"2026-07-27T10:35:17","modified_gmt":"2026-07-27T08:35:17","slug":"interaktivna-brandova-aktivacia-pre-spolocnost-veolia","status":"publish","type":"references","link":"https:\/\/bigagency.sk\/en\/references\/interaktivna-brandova-aktivacia-pre-spolocnost-veolia\/","title":{"rendered":"Interactive brand activation for Veolia at the Petr\u017ealka Days 2025 event"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3740\" class=\"elementor elementor-3740\" data-elementor-post-type=\"references\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7758b727 e-flex e-con-boxed e-con e-parent\" data-id=\"7758b727\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621a59b8 elementor-widget elementor-widget-text-editor\" data-id=\"621a59b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03fde78 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03fde78\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69564db\" data-id=\"69564db\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-3b575e2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"3b575e2\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\"><div class=\"elementor-widget-container\"><p><span style=\"font-weight: 400;\">Company <\/span><a href=\"https:\/\/www.veolia.sk\/\"><span style=\"font-weight: 400;\">Veolia<\/span><\/a><span style=\"font-weight: 400;\"> she was looking for a partner for <\/span><b>interactive brand activation <\/b><span style=\"font-weight: 400;\">during the popular event <\/span><a href=\"https:\/\/festival.petrzalka.sk\/\"><b>Petr\u017ealka Days 2025<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">We are glad that our <\/span><a href=\"https:\/\/bigagency.sk\/en\/\"><span style=\"font-weight: 400;\">events agency Big Agency<\/span><\/a><span style=\"font-weight: 400;\">, which is one of the specialists in the field of experiential marketing, was able to take on this task. Our aim was to create an interactive zone that combines fun, education and sustainability \u2013 all in a unique form through our <\/span><a href=\"https:\/\/bigagency.sk\/en\/play-wall-interaktivna-stena\/\"><span style=\"font-weight: 400;\">PlayWall LED interactive wall<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h2><span style=\"font-weight: 400;\">Tailor-made interactive event zone<\/span><\/h2><p><span style=\"font-weight: 400;\">Over the course of two days, <\/span><b>from 21 to 22 June 2025<\/b><span style=\"font-weight: 400;\">, we have built a fully branded event zone in the heart of Petr\u017ealka with <\/span><b>with a gaming arena, a chill-out zone and a team of promoters<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The dominant feature was <\/span><b>PlayWall interactive LED wall<\/b><span style=\"font-weight: 400;\">, which offered visitors engaging games with added value \u2013 education on key topics such as <\/span><b>water, energy, recycling or biodiversity<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h2><span style=\"font-weight: 400;\">Customised games with added value<\/span><\/h2><p><span style=\"font-weight: 400;\">For Veolia we created two bespoke games:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Veolia Monster Match<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Veolia Snap<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">We visually adapted both games to the brand identity and added <\/span><b>corporate pictograms<\/b><span style=\"font-weight: 400;\"> representing the areas of activity of Veolia.<\/span><\/p><p><span style=\"font-weight: 400;\">The result was <\/span><b>an entertaining yet informative interaction<\/b><span style=\"font-weight: 400;\"> for children and adults.<\/span><\/p><h2><span style=\"font-weight: 400;\">We provided full-service coverage<\/span><\/h2><p><span style=\"font-weight: 400;\">As part of the collaboration, we provided a complete service including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">design and implementation of the concept,<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">of the complete production of the zone including a large-capacity marquee with flooring,<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">branded elements (zone, LED games, screensaver video, promotional items),<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">trained team of brand ambassadors and event manager,<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gifts for participants.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Visitors could also relax in <\/span><b>comfortable chill zone<\/b><span style=\"font-weight: 400;\"> with beanbags, sunloungers and brand-style accessories.<\/span><\/p><h2><span style=\"font-weight: 400;\">Activation results<\/span><\/h2><p><span style=\"font-weight: 400;\">Over the course of two days, we recorded:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">more than <\/span><b>14 hours of pure gameplay<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>hundreds of interactions<\/b><span style=\"font-weight: 400;\"> with participants of various ages<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>high level of engagement<\/b><span style=\"font-weight: 400;\"> and of positive feedback<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Are you looking for a reliable partner for your brand activation?<\/span><\/h2><p><span style=\"font-weight: 400;\">SME <\/span><b>Big Agency<\/b><span style=\"font-weight: 400;\"> \u2013 creative and experienced <\/span><b>events agency based in Bratislava<\/b><span style=\"font-weight: 400;\">, which specialises in experiential zones, interactive technologies and complete bespoke event production.<\/span><\/p><p><span style=\"font-weight: 400;\">Contact us today and together we will create an unforgettable experience.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcde64c e-flex e-con-boxed e-con e-parent\" data-id=\"fcde64c\" data-element_type=\"container\" 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data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74cebc6 elementor-widget elementor-widget-ba_icons_grid\" data-id=\"74cebc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ba_icons_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"baIconsGrid\" style=\"grid-template-columns: repeat(2, 1fr);\">\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22px\" height=\"22px\" viewbox=\"0 0 22 22\"><title>Shape 39<\/title><g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><path d=\"M20,11 C20,6.0294 15.97,2 11,2 C6.03,2 2,6.0294 2,11 C2,15.9706 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<div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-people-arrows\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96,128A64,64,0,1,0,32,64,64,64,0,0,0,96,128Zm0,176.08a44.11,44.11,0,0,1,13.64-32L181.77,204c1.65-1.55,3.77-2.31,5.61-3.57A63.91,63.91,0,0,0,128,160H64A64,64,0,0,0,0,224v96a32,32,0,0,0,32,32V480a32,32,0,0,0,32,32h64a32,32,0,0,0,32-32V383.61l-50.36-47.53A44.08,44.08,0,0,1,96,304.08ZM480,128a64,64,0,1,0-64-64A64,64,0,0,0,480,128Zm32,32H448a63.91,63.91,0,0,0-59.38,40.42c1.84,1.27,4,2,5.62,3.59l72.12,68.06a44.37,44.37,0,0,1,0,64L416,383.62V480a32,32,0,0,0,32,32h64a32,32,0,0,0,32-32V352a32,32,0,0,0,32-32V224A64,64,0,0,0,512,160ZM444.4,295.34l-72.12-68.06A12,12,0,0,0,352,236v36H224V236a12,12,0,0,0-20.28-8.73L131.6,295.34a12.4,12.4,0,0,0,0,17.47l72.12,68.07A12,12,0,0,0,224,372.14V336H352v36.14a12,12,0,0,0,20.28,8.74l72.12-68.07A12.4,12.4,0,0,0,444.4,295.34Z\"><\/path><\/svg>                        <\/span>\n                        <span class=\"baIconsGrid-item-text\">\n                            <span class=\"baIconsGrid-item-label\">Promoters and event management<\/span>\n                                                            <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Team and on-site coordination<\/span>\n                                                    <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-couch\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M160 224v64h320v-64c0-35.3 28.7-64 64-64h32c0-53-43-96-96-96H160c-53 0-96 43-96 96h32c35.3 0 64 28.7 64 64zm416-32h-32c-17.7 0-32 14.3-32 32v96H128v-96c0-17.7-14.3-32-32-32H64c-35.3 0-64 28.7-64 64 0 23.6 13 44 32 55.1V432c0 8.8 7.2 16 16 16h64c8.8 0 16-7.2 16-16v-16h384v16c0 8.8 7.2 16 16 16h64c8.8 0 16-7.2 16-16V311.1c19-11.1 32-31.5 32-55.1 0-35.3-28.7-64-64-64z\"><\/path><\/svg>                        <\/span>\n                        <span class=\"baIconsGrid-item-text\">\n                            <span class=\"baIconsGrid-item-label\">Chill out area<\/span>\n                                                            <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Bean bags, sun loungers and accessories<\/span>\n                                                    <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>                        <\/span>\n                        <span class=\"baIconsGrid-item-text\">\n                            <span class=\"baIconsGrid-item-label\">PlayWall and custom games<\/span>\n                                                            <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Custom Monster Match and Pexeso<\/span>\n                                                    <\/span>\n                    <\/div>\n                            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":3744,"template":"","meta":{"_acf_changed":false},"class_list":["post-3740","references","type-references","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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