{"id":4242,"date":"2026-09-16T11:35:05","date_gmt":"2026-09-16T09:35:05","guid":{"rendered":"https:\/\/bigagency.sk\/?post_type=references&#038;p=4242"},"modified":"2026-09-16T11:52:52","modified_gmt":"2026-09-16T09:52:52","slug":"tipos-hip-hop-zije-festivalova-zona-ktora-spaja-zabavu-s-predajom","status":"publish","type":"references","link":"https:\/\/bigagency.sk\/en\/references\/tipos-hip-hop-zije-festivalova-zona-ktora-spaja-zabavu-s-predajom\/","title":{"rendered":"TIPOS x HIP-HOP \u017dIJE: A festival zone that combines entertainment with retail"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4242\" class=\"elementor elementor-4242\" data-elementor-post-type=\"references\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7758b727 e-flex e-con-boxed e-con e-parent\" data-id=\"7758b727\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621a59b8 elementor-widget elementor-widget-text-editor\" data-id=\"621a59b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">The HIP-HOP \u017dIJE music festival is one of the popular summer events that brings together fans of hip-hop culture from all over Slovakia every year.<\/p><p dir=\"ltr\">For the client TIPOS, we provided the complete delivery of a festival zone at the festival, packed with experiences, entertainment and interaction. Our aim was to create a space that would not only entertain visitors, but also naturally connect them with the TIPOS brand and its products.<\/p><h2><b>Complete festival zone production from design to realisation<\/b><\/h2><p dir=\"ltr\">As an event agency, we covered the entire zone preparation process \u2013 from concept to on-site execution.<\/p><p dir=\"ltr\">Part of our production included:<\/p><ul dir=\"ltr\"><li>design and implementation of a festival zone,<\/li><li>branding and visual identity of the space,<\/li><li>complete technical support,<\/li><li>production management and operational coordination,<\/li><li>onsite staff preparation and training.<\/li><\/ul><p dir=\"ltr\">Every detail was designed to make the zone feel professional and operate without downtime throughout the festival day.<\/p><h2>Interactive attractions for festival visitors<\/h2><p dir=\"ltr\">Part of the zone was a diverse range of attractions that actively engaged visitors in the action.<\/p><p dir=\"ltr\">We have prepared:<\/p><ul dir=\"ltr\"><li>mist gate,<\/li><li><a href=\"https:\/\/bigagency.sk\/en\/zabavne-kasino\/\">fun casino<\/a>,<\/li><li><a href=\"https:\/\/bigagency.sk\/en\/sluzby\/play-wall-interaktivna-stena\/\">interactive PlayWall LED wall<\/a> with a bespoke game created for the new The GAME scratchcard,<\/li><li>branded table football,<\/li><li>Subsoccer,<\/li><li>360\u00b0 video booth.<\/li><\/ul><p dir=\"ltr\">The custom game on the PlayWall was one of the zone's standout attractions, demonstrating how modern technology can be effectively linked with a festival audience and brand presentation.<\/p><h2>Visitor flow and sales enablement<\/h2><p dir=\"ltr\">Our goal was not just to build an attractive fan zone, but to turn attendance into a real commercial result.<\/p><p dir=\"ltr\">We have secured:<\/p><ul dir=\"ltr\"><li>visitor journey map for the entire zone,<\/li><li>placement of the sales point within the natural traffic flow,<\/li><li>integration of individual attractions with the sale of scratch cards and lottery products,<\/li><li>visual communication of TIPOS products directly in the zone.<\/li><\/ul><p dir=\"ltr\">This combination of fun and thoughtful flow was crucial to the real business impact of the entire activation.<\/p><h2><b>Staffing and on-site coordination<\/b><\/h2><p dir=\"ltr\">Quality production is based above all on the people who ensure it in the field.<\/p><p dir=\"ltr\">We have secured:<\/p><ul dir=\"ltr\"><li>operation of the individual attractions,<\/li><li>coordination of the programme throughout the day,<\/li><li>communication with visitors,<\/li><li>supervision of the smooth running of the zone.<\/li><\/ul><h2>Brand activation that delivers real results<\/h2><p>HIP-HOP \u017dIJE is an example of how a well-designed festival zone can combine entertainment, technology and sales strategy into one functional entity. The result was an activation that entertained visitors while delivering measurable business results for the client.<\/p><h2 dir=\"ltr\">Are you looking for a partner for a festival activation?<\/h2><p dir=\"ltr\">At Big Agency we provide complete production for festival zones, brand activation projects and interactive attractions. We will be happy to prepare a bespoke solution for you \u2013 from the concept to the final delivery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcde64c e-flex e-con-boxed e-con e-parent\" data-id=\"fcde64c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efaf955 elementor-widget elementor-widget-ba_reference_gallery\" data-id=\"efaf955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ba_reference_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div id=\"reference_gallery\" class=\"baRefGallery-outer\">\n                <div class=\"baRefGallery-wrap\">\n                    <div class=\"baRefGallery\" style=\"column-count:2;column-gap:20px;\">\n                                                    <a 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               style=\"margin-bottom:20px;border-radius:20px;\">\n                                <img decoding=\"async\" src=\"https:\/\/bigagency.sk\/wp-content\/uploads\/2026\/09\/20260627_155453-scaled.jpg\"\n                                     alt=\"\"\n                                     loading=\"lazy\"\n                                     style=\"border-radius:20px;\">\n                            <\/a>\n                                            <\/div><button type=\"button\" class=\"baRefGallery-showMore\">See more<\/button>\n\n                <\/div>\n                  <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454e255 e-flex e-con-boxed e-con e-parent\" data-id=\"454e255\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74cebc6 elementor-widget elementor-widget-ba_icons_grid\" data-id=\"74cebc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ba_icons_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"baIconsGrid\" style=\"grid-template-columns: repeat(2, 1fr);\">\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22px\" height=\"22px\" viewbox=\"0 0 22 22\"><title>Shape 39<\/title><g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><path d=\"M20,11 C20,6.0294 15.97,2 11,2 C6.03,2 2,6.0294 2,11 C2,15.9706 6.03,20 11,20 C15.97,20 20,15.9706 20,11 Z M13.29,8.293 C13.68,7.9024 14.32,7.9024 14.71,8.293 C15.1,8.6835 15.1,9.3165 14.71,9.707 L10.71,13.707 C10.32,14.0976 9.68,14.0976 9.29,13.707 L7.29,11.707 C6.9,11.3165 6.9,10.6835 7.29,10.293 C7.68,9.9024 8.32,9.9024 8.71,10.293 L10,11.5859 L13.29,8.293 Z M22,11 C22,17.0751 17.08,22 11,22 C4.92,22 0,17.0751 0,11 C0,4.9249 4.92,0 11,0 C17.08,0 22,4.9249 22,11 Z\" id=\"Shape\" fill=\"currentColor\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>                        <\/span>\n                        <span class=\"baIconsGrid-item-text\">\n                            <span class=\"baIconsGrid-item-label\">Implementation of the festival zone<\/span>\n                                                            <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Design, branding, technology<\/span>\n                                                    <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n    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                                 <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Linking the zone with the sale of scratch cards<\/span>\n                                                    <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-volleyball-ball\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M231.39 243.48a285.56 285.56 0 0 0-22.7-105.7c-90.8 42.4-157.5 122.4-180.3 216.8a249 249 0 0 0 56.9 81.1 333.87 333.87 0 0 1 146.1-192.2zm-36.9-134.4a284.23 284.23 0 0 0-57.4-70.7c-91 49.8-144.8 152.9-125 262.2 33.4-83.1 98.4-152 182.4-191.5zm187.6 165.1c8.6-99.8-27.3-197.5-97.5-264.4-14.7-1.7-51.6-5.5-98.9 8.5A333.87 333.87 0 0 1 279.19 241a285 285 0 0 0 102.9 33.18zm-124.7 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class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-people-arrows\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path 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                        <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Hostesses and on-site coordination<\/span>\n                                                    <\/span>\n                    <\/div>\n                            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":4255,"template":"","meta":{"_acf_changed":false},"class_list":["post-4242","references","type-references","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TIPOS x HIP-HOP \u017dIJE: Festivalov\u00e1 z\u00f3na, ktor\u00e1 sp\u00e1ja z\u00e1bavu s predajom - Big Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Pre klienta TIPOS sme na festivale zabezpe\u010dili kompletn\u00fa realiz\u00e1ciu festivalovej z\u00f3ny plnej z\u00e1\u017eitkov, z\u00e1bavy a interakcie. Na\u0161\u00edm cie\u013eom bolo vytvori\u0165 priestor, ktor\u00fd n\u00e1v\u0161tevn\u00edkov nielen zabav\u00ed, ale z\u00e1rove\u0148 prirodzene prepoj\u00ed so zna\u010dkou TIPOS a jej produktmi. 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