{"id":4320,"date":"2026-09-18T16:46:25","date_gmt":"2026-09-18T14:46:25","guid":{"rendered":"https:\/\/bigagency.sk\/?post_type=references&#038;p=4320"},"modified":"2026-09-18T20:39:39","modified_gmt":"2026-09-18T18:39:39","slug":"dominos-pizza-ms-zien-v-basketbale","status":"publish","type":"references","link":"https:\/\/bigagency.sk\/en\/references\/dominos-pizza-ms-zien-v-basketbale\/","title":{"rendered":"Domino\u2019s Pizza x Women\u2019s Basketball World Cup: Interactive PlayWall activation in Berlin"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4320\" class=\"elementor elementor-4320\" data-elementor-post-type=\"references\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7758b727 e-flex e-con-boxed e-con e-parent\" data-id=\"7758b727\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621a59b8 elementor-widget elementor-widget-text-editor\" data-id=\"621a59b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">The Women's Basketball World Cup is among the most watched sporting events of the season, and during it Berlin became a meeting place for thousands of basketball fans from all over the world.<\/p><p dir=\"ltr\">For the client Domino\u2019s Pizza, in cooperation with our German partner agency, we prepared and, over the course of five days directly on-site, provided an interactive fan activation that combined sport, entertainment and the brand into a single experience.<\/p><h2 dir=\"ltr\">International cooperation and complete production<\/h2><p dir=\"ltr\">The implementation took place abroad, in close coordination with the German partner agency, which provided on-site support at the event venue.<\/p><p dir=\"ltr\">We have provided the umbrella for:<\/p><ul dir=\"ltr\"><li>preparation and installation of the activation before the start of the event,<\/li><li>complete technical provision of the zone,<\/li><li>production management and operational coordination during all five days,<\/li><li>ongoing communication with the partner agency and event organisers.<\/li><\/ul><p dir=\"ltr\">Five-day operations in a foreign environment required precisely planned logistics with no room for downtime.<\/p><h2 dir=\"ltr\">Interactive attraction with a custom-made bespoke game<\/h2><p dir=\"ltr\">At the heart of the activation was our <a href=\"https:\/\/bigagency.sk\/en\/sluzby\/play-wall-interaktivna-stena\/\">PlayWall interactive wall<\/a> with a bespoke game created for the Domino\u2019s Pizza brand.<\/p><p dir=\"ltr\">The game connected:<\/p><ul dir=\"ltr\"><li>movement and physical activity of visitors,<\/li><li>competitiveness and interaction among fans,<\/li><li>natural integration of the experience with the client's brand.<\/li><\/ul><p dir=\"ltr\">Just custom content on the PlayWall wall managed to attract thousands of visitors within five days and became one of the most sought-after points around the event.<\/p><h2 dir=\"ltr\">Staffing over five days<\/h2><p dir=\"ltr\">Continuous operation throughout the entire event also required a full staff presence directly on-site.<\/p><p dir=\"ltr\">We have secured:<\/p><ul dir=\"ltr\"><li>operation of the PlayWall wall for the entire duration of the activation,<\/li><li>coordination of the visitor flow at the zone,<\/li><li>communicating with fans and explaining the rules of the game,<\/li><li>supervision of the technical operation of the attraction throughout all five days.<\/li><\/ul><h2 dir=\"ltr\">International implementation with a successful outcome<\/h2><p dir=\"ltr\">The activation for Domino\u2019s Pizza in Berlin is an example of how we can deliver high-quality production outside of Slovakia \u2013 in collaboration with a local partner agency and with the same attention to detail as with domestic projects. The result was an interactive zone that engaged thousands of basketball fans over five days.<\/p><h2 dir=\"ltr\">Are you looking for a partner for an international activation?<\/h2><p dir=\"ltr\">At Big Agency, we also provide production of interactive activations abroad, in cooperation with local partner agencies. Get in touch with us and we will gladly prepare a tailored solution for your international project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcde64c e-flex e-con-boxed e-con e-parent\" data-id=\"fcde64c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efaf955 elementor-widget elementor-widget-ba_reference_gallery\" data-id=\"efaf955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ba_reference_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div id=\"reference_gallery\" class=\"baRefGallery-outer\">\n                <div class=\"baRefGallery-wrap\">\n                    <div class=\"baRefGallery\" style=\"column-count:2;column-gap:20px;\">\n                                                    <a 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href=\"https:\/\/bigagency.sk\/wp-content\/uploads\/2026\/09\/IMG_1642-4-scaled.jpg\"\n                               class=\"baRefGallery-item\"\n                               data-elementor-open-lightbox=\"yes\"\n                               data-elementor-lightbox-slideshow=\"baGallery_efaf955\"\n                               style=\"margin-bottom:20px;border-radius:20px;\">\n                                <img decoding=\"async\" src=\"https:\/\/bigagency.sk\/wp-content\/uploads\/2026\/09\/IMG_1642-4-scaled.jpg\"\n                                     alt=\"\"\n                                     loading=\"lazy\"\n                                     style=\"border-radius:20px;\">\n                            <\/a>\n                                            <\/div><button type=\"button\" class=\"baRefGallery-showMore\">See more<\/button>\n\n                <\/div>\n                  <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454e255 e-flex e-con-boxed e-con e-parent\" data-id=\"454e255\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74cebc6 elementor-widget elementor-widget-ba_icons_grid\" data-id=\"74cebc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ba_icons_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"baIconsGrid\" style=\"grid-template-columns: repeat(2, 1fr);\">\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22px\" 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class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Preparation and installation for 5 days<\/span>\n                                                    <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-heart\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M458.4 64.3C400.6 15.7 311.3 23 256 79.3 200.7 23 111.4 15.6 53.6 64.3-21.6 127.6-10.6 230.8 43 285.5l175.4 178.7c10 10.2 23.4 15.9 37.6 15.9 14.3 0 27.6-5.6 37.6-15.8L469 285.6c53.5-54.7 64.7-157.9-10.6-221.3zm-23.6 187.5L259.4 430.5c-2.4 2.4-4.4 2.4-6.8 0L77.2 251.8c-36.5-37.2-43.9-107.6 7.3-150.7 38.9-32.7 98.9-27.8 136.5 10.5l35 35.7 35-35.7c37.8-38.5 97.8-43.2 136.5-10.6 51.1 43.1 43.5 113.9 7.3 150.8z\"><\/path><\/svg>                        <\/span>\n                        <span class=\"baIconsGrid-item-text\">\n                            <span class=\"baIconsGrid-item-label\">Collaboration with the partner agency<\/span>\n                                                            <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Coordination directly in Germany<\/span>\n                                                    <\/span>\n                    <\/div>\n                                    <div class=\"baIconsGrid-item\" style=\"color: #333333;\">\n                        <span class=\"baIconsGrid-item-icon\" style=\"color: #E54256;\">\n                            <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-volleyball-ball\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M231.39 243.48a285.56 285.56 0 0 0-22.7-105.7c-90.8 42.4-157.5 122.4-180.3 216.8a249 249 0 0 0 56.9 81.1 333.87 333.87 0 0 1 146.1-192.2zm-36.9-134.4a284.23 284.23 0 0 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                        <span class=\"baIconsGrid-item-desc\" style=\"color: rgba(0,0,0,0.5);\">Service throughout the activation<\/span>\n                                                    <\/span>\n                    <\/div>\n                            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":4381,"template":"","meta":{"_acf_changed":false},"class_list":["post-4320","references","type-references","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Domino&#039;s Pizza x MS \u017eien v basketbale: Interakt\u00edvna PlayWall aktiv\u00e1cia v Berl\u00edne - Big Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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