The Women's Basketball World Cup is among the most watched sporting events of the season, and during it Berlin became a meeting place for thousands of basketball fans from all over the world.
For the client Domino’s Pizza, in cooperation with our German partner agency, we prepared and, over the course of five days directly on-site, provided an interactive fan activation that combined sport, entertainment and the brand into a single experience.
International cooperation and complete production
The implementation took place abroad, in close coordination with the German partner agency, which provided on-site support at the event venue.
We have provided the umbrella for:
- preparation and installation of the activation before the start of the event,
- complete technical provision of the zone,
- production management and operational coordination during all five days,
- ongoing communication with the partner agency and event organisers.
Five-day operations in a foreign environment required precisely planned logistics with no room for downtime.
Interactive attraction with a custom-made bespoke game
At the heart of the activation was our PlayWall interactive wall with a bespoke game created for the Domino’s Pizza brand.
The game connected:
- movement and physical activity of visitors,
- competitiveness and interaction among fans,
- natural integration of the experience with the client's brand.
Just custom content on the PlayWall wall managed to attract thousands of visitors within five days and became one of the most sought-after points around the event.
Staffing over five days
Continuous operation throughout the entire event also required a full staff presence directly on-site.
We have secured:
- operation of the PlayWall wall for the entire duration of the activation,
- coordination of the visitor flow at the zone,
- communicating with fans and explaining the rules of the game,
- supervision of the technical operation of the attraction throughout all five days.
International implementation with a successful outcome
The activation for Domino’s Pizza in Berlin is an example of how we can deliver high-quality production outside of Slovakia – in collaboration with a local partner agency and with the same attention to detail as with domestic projects. The result was an interactive zone that engaged thousands of basketball fans over five days.
Are you looking for a partner for an international activation?
At Big Agency, we also provide production of interactive activations abroad, in cooperation with local partner agencies. Get in touch with us and we will gladly prepare a tailored solution for your international project.
