Major sporting events today are not just about what happens on the pitch. An inseparable part of the overall experience is well-prepared fan zones, a supporting programme and interactive activities that create the atmosphere before matches and during intervals.
During the European minifootball championships, we provided the complete implementation of the fan zone directly in front of TIPOS Arena. The project also included the implementation of a second fan zone in the square near Eurovea, where we covered the complete production, technical support, accompanying programme, and interactive attractions for visitors.
Our goal was to create a modern space that combines sport, entertainment and high-quality event production into one functional unit.
Complete fan zone production from design to realisation
Every successful fan zone is the result of thorough planning, precise coordination and professional delivery. As an event agency, we provided complete production including technical, staffing and organisational management.
Part of our implementation included:
- design and implementation of fan zones,
- construction of a large-capacity marquee,
- installation of truss structures and branding elements,
- complete technical support,
- production management and operational coordination,
- preparation and delivery of the accompanying programme,
- coordination of individual activities throughout the entire event.
Every detail was designed with an emphasis on safety, functionality and a quality visitor experience.
All-day programme and fan atmosphere
The fan zone served as a place where visitors could spend time before matches as well as between individual fixtures. An important part of the project was therefore a varied accompanying programme that maintained energy throughout the day and created an exceptional atmosphere.
We have secured:
- moderator,
- DJ production,
- dance performances,
- football workshops,
- organisation of the accompanying programme,
- coordination of individual activities for visitors.
The result was a vibrant space that naturally connected sporting events with entertainment and a community atmosphere.
Interactive attractions for all ages
Part of the fan zones were also interactive attractions, which created a space for visitors to actively engage and naturally interact with the partner's brand.
During the event we provided:
- interactive LED wall PlayWall,
- a custom football game created specifically for the Niké brand,
- two Subsoccer zones,
- two table football tables,
- face painting,
- sports and entertainment activities for children and adults.
An interactive PlayWall with a bespoke game was one of the standout attractions of the fan zone, demonstrating how modern technology can be effectively integrated with a sporting event and brand presentation.
Staffing and on-site coordination
Quality production is built primarily on people. Part of our delivery also included complete staffing for the fan zones and related activities.
We have secured:
- professional hostesses in the fan zone and at the stadium,
- coordination of service staff,
- the organisation of the individual attractions,
- communication with visitors,
- supervision of the smooth running of the programme throughout the entire event.
The precise coordination of all components ensured the smooth running of the fan zones and a positive experience for thousands of visitors.
Professional event production for sporting events
The delivery of fan zones during the European Minifootball Championship is an example of a project that combines production, technical support, interactive attractions and a quality programme into a single functional unit.
At Big Agency we provide complete production for sporting events, fan zones and brand activation projects – from concept design, through technical and personnel provision, to on-site execution itself.
Every project is tailored with an emphasis on professional execution, seamless organisation, and an unforgettable experience for visitors.
