Company Veolia she was looking for a partner for interactive brand activation during the popular event Petržalka Days 2025. We are glad that our events agency Big Agency, which is one of the specialists in the field of experiential marketing, was able to take on this task. Our aim was to create an interactive zone that combines fun, education and sustainability – all in a unique form through our PlayWall LED interactive wall.
Tailor-made interactive event zone
Over the course of two days, from 21 to 22 June 2025, we have built a fully branded event zone in the heart of Petržalka with with a gaming arena, a chill-out zone and a team of promoters.
The dominant feature was PlayWall interactive LED wall, which offered visitors engaging games with added value – education on key topics such as water, energy, recycling or biodiversity.
Customised games with added value
For Veolia we created two bespoke games:
- Veolia Monster Match
- Veolia Snap
We visually adapted both games to the brand identity and added corporate pictograms representing the areas of activity of Veolia.
The result was an entertaining yet informative interaction for children and adults.
We provided full-service coverage
As part of the collaboration, we provided a complete service including:
- design and implementation of the concept,
- of the complete production of the zone including a large-capacity marquee with flooring,
- branded elements (zone, LED games, screensaver video, promotional items),
- trained team of brand ambassadors and event manager,
- gifts for participants.
Visitors could also relax in comfortable chill zone with beanbags, sunloungers and brand-style accessories.
Activation results
Over the course of two days, we recorded:
- more than 14 hours of pure gameplay
- hundreds of interactions with participants of various ages
- high level of engagement and of positive feedback
Are you looking for a reliable partner for your brand activation?
SME Big Agency – creative and experienced events agency based in Bratislava, which specialises in experiential zones, interactive technologies and complete bespoke event production.
Contact us today and together we will create an unforgettable experience.
