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Case study

Tesla Slovakia launch event – complete production of the brand's market entry

When officially launched in Slovakia global brand like Tesla, it has to be exceptional. And that is exactly what the three-day was Tesla Slovakia launch event, which we in events agency Big Agency managed everything completely – from initial planning to on-site execution.
As an experienced events agency we have secured end-to-end production, which reflected the premium nature of the Tesla brand while offering visitors a unique experience.

From planning to the light show – comprehensive event production

The launch took place during three days and included a wealth of components that together created an unforgettable experience:

  • select a booking of external spaces for the entire event – Eurovea and SND
  • concept design and planning both the logistical and experiential flow
  • test drives for the public and partners
  • car showrooms, including the iconic Tesla Cybertruck
  • complete hire and construction of designer pagoda marquees with the floor, carpet and ambient interior including large paintings
  • coffee and tea catering throughout all days, complemented by smiling staff
  • technical support: sound system a lighting illumination of columns and lighting effects
  • LED screen technology
  • magnificent light show, which reminded everyone why Tesla is an icon of the future

Premium brand presentation

Part of the production was also professional vehicle display, including:

  • iconic Tesla Cybertruck, which turns heads wherever it appears
  • other brand models positioned on designer presentation floors
  • ambient car lighting, illuminated columns and the Slovak National Theatre gave the area a futuristic atmosphere

Every detail was tailored to the client's brand and visual identity. Visitors had the opportunity test drive the vehicles firsthand, enjoy top-tier service while becoming part of a milestone for the Tesla brand in Slovakia.

Tesla Slovakia launch event – a combination of precision, emotion and the future

We realised the entire three-day event with an emphasis on:

  • flawless course and visitor experience
  • safety, smooth registration and movement around the venue
  • unified visual style and top service at every turn

 

Are you looking for a partner for your big launch?

SME Big Agency – professional team that will prepare for you launch event on a par with brands like Tesla. From the spaces, design and technology, through to attractions and catering, right down to smooth execution.

Get in touch and we will be happy to create a bespoke proposal for your event.

Shape 39 Concept and production On-site planning and execution
States and technique LED screen, sound system, lighting
Vehicle presentation Cybertruck and exhibition zones
Catering and service Coffee, tea and a smiling staff
Category
Event management
Location
Bratislava
Number of guests
4700

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