Opening a new showroom is a significant milestone for any brand. All the more so when it comes to Tesla, which ranks among the world's best-known innovators in the field of electromobility.
At the official opening of the new Tesla Showroom in Bratislava, we had the opportunity to provide complete event production and create an experience that reflected both the brand values and the significance of the entire occasion. Our goal was to prepare a professional opening event that would combine technology, quality production and a pleasant atmosphere for customers, partners and visitors.
Full turnkey event management and production
As an event agency, we provided comprehensive event management including the coordination of all suppliers, technical support, and the actual execution of the event.
Part of our production included:
- complete technical event production,
- sound system and programme coordination,
- design and implementation of decorations,
- production management and coordination of individual parts of the event,
- preparation of areas for visitors and handover of vehicles,
- security for catering and accompanying zones.
Every detail has been designed with an emphasis on professional brand presentation and a quality visitor experience.
Catering, coffee corner and relaxation areas
A significant part of the opening event was also the food and beverage concept prepared for the guests throughout the day.
We have arranged for visitors:
- live BBQ catering,
- coffee corner,
- drinks station,
- lounge zones for relaxation and networking.
The aim was to create a pleasant environment in which guests could enjoy the atmosphere of the showroom opening while spending time in a comfortable setting.
Interactive attractions and programme for the whole family
A modern event today is not just about product presentation, but above all about the experience.
That is also why we have prepared a number of interactive activities for visitors of all age groups.
Part of the programme was:
- PlayWall interactive LED wall,
- custom game created specially for the Tesla brand,
- ice cream corner,
- candy floss,
- activities for families with children,
- accompanying programme throughout the entire event.
It was custom content on the PlayWall that made it possible to create an original activation that naturally connected entertainment with the Tesla brand identity.
Vehicle decoration and gifts for the first owners
Part of our implementation also included the preparation of the first vehicles being handed over to new owners in Slovakia.
We have secured:
- the decoration of new vehicles,
- the preparation of merchandise packs,
- customer gifts,
- visual details supporting the festive atmosphere of the entire opening.
These elements also contributed to making the collection of the new vehicle an exceptional experience for customers.
Professional corporate opening events
A successful opening event is not just about technical support. It is the result of precise planning, the coordination of dozens of details and the ability to connect production, logistics, technology and the visitor experience into one functional whole.
It is precisely projects like this that demonstrate how a professional event agency can create an event that represents a brand at the highest level and leaves a strong impression on every visitor.
Are you looking for a partner for an opening event or product launch?
At Big Agency we provide complete event management, corporate event production, opening events, new product launches and showrooms.
From technical equipment and catering to decoration, interactive attractions and brand activation, right through to coordinating the entire event, we provide everything under one roof.
We will gladly prepare a bespoke solution for you that will align with your brand, goals, and visitors' expectations.
