The HIP-HOP ŽIJE music festival is one of the popular summer events that brings together fans of hip-hop culture from all over Slovakia every year.
For the client TIPOS, we provided the complete delivery of a festival zone at the festival, packed with experiences, entertainment and interaction. Our aim was to create a space that would not only entertain visitors, but also naturally connect them with the TIPOS brand and its products.
Complete festival zone production from design to realisation
As an event agency, we covered the entire zone preparation process – from concept to on-site execution.
Part of our production included:
- design and implementation of a festival zone,
- branding and visual identity of the space,
- complete technical support,
- production management and operational coordination,
- onsite staff preparation and training.
Every detail was designed to make the zone feel professional and operate without downtime throughout the festival day.
Interactive attractions for festival visitors
Part of the zone was a diverse range of attractions that actively engaged visitors in the action.
We have prepared:
- mist gate,
- fun casino,
- interactive PlayWall LED wall with a bespoke game created for the new The GAME scratchcard,
- branded table football,
- Subsoccer,
- 360° video booth.
The custom game on the PlayWall was one of the zone's standout attractions, demonstrating how modern technology can be effectively linked with a festival audience and brand presentation.
Visitor flow and sales enablement
Our goal was not just to build an attractive fan zone, but to turn attendance into a real commercial result.
We have secured:
- visitor journey map for the entire zone,
- placement of the sales point within the natural traffic flow,
- integration of individual attractions with the sale of scratch cards and lottery products,
- visual communication of TIPOS products directly in the zone.
This combination of fun and thoughtful flow was crucial to the real business impact of the entire activation.
Staffing and on-site coordination
Quality production is based above all on the people who ensure it in the field.
We have secured:
- operation of the individual attractions,
- coordination of the programme throughout the day,
- communication with visitors,
- supervision of the smooth running of the zone.
Brand activation that delivers real results
HIP-HOP ŽIJE is an example of how a well-designed festival zone can combine entertainment, technology and sales strategy into one functional entity. The result was an activation that entertained visitors while delivering measurable business results for the client.
Are you looking for a partner for a festival activation?
At Big Agency we provide complete production for festival zones, brand activation projects and interactive attractions. We will be happy to prepare a bespoke solution for you – from the concept to the final delivery.
